Story

Osmosis looked to Coney Studios to create an awareness campaign for the leading decentralized Cosmos exchange. We worked with the DAO to pitch a range of ideas, ultimately landing on a series of three videos with the tagline “Put Your Tokens to Work.” Each video showcased quippy conversations between two roommates, one that was benefiting from staking their tokens on Osmosis while the other had to go grind in the office.

Process

We wrote three unique videos for the campaign, and cast a range of actors which include some memorable faces in the Cosmos space (hi Jelena!). We rented a set in LA and art directed each piece to be eye-catching and fun. From a backyard beach scene to live action roll play to messing around with a bunch of TVs, our main character got to relax while his roommate was off to work. Each piece was cut down with a similar pacing as to create consistency between the series.

Results

People loved the campaign with over 1000 likes and reposts on X. Many followers of Osmosis were excited to see a campaign that was professionally shot, and felt it gave the brand the credibility it deserves.