Strategic creative for technical brands.
I specialize in bridging the gap between deep engineering and creative strategy. A decade of experience delivering high-impact work for global giants and venture-backed companies. Learn a little more about me.
Work
Jackal - Creative
Leading the brand evolution and technical storytelling for Jackal Labs, transforming complex storage infrastructure into a premium, consumer-ready brand identity.
Jackal - Content
Leading the content strategy for Jackal Labs through high-fidelity brand films, explainers, and technical media production.
Respawn
Designing the brand, content strategy, and UI/UX for a cyber resilience platform, featuring a custom node-based interface for blockchain-verified backups.
Polymer
Simplifying a complex interoperability protocol into a high-impact visual narrative that generated 160,000+ views at launch.
Osmosis
Producing and directing a trilogy of high-fidelity commercials for a premium decentralized exchange.
Archway
Capturing the developer lifestyle through a relatable live-action narrative to launch an incentivized smart contract platform for Archway.
Saga
Directing the high-fidelity brand film for Saga, leading the creative strategy and visual identity to launch their flagship mobile hardware.
Sei
Directing a cinematic, on-location brand film in Puerto Rico to launch Sei’s high-performance Layer 1 blockchain.
Thursday Night Football
Serving as Lead Editor for Amazon Prime’s Sports Emmy-nominated Thursday Night Football opening, managing a complex weekly pipeline of mixed-media animation for the NFL’s first exclusive streaming home.
TaylorMade
Leading the editorial and color for TaylorMade’s national broadcast campaigns, featuring a premier athlete roster including Tiger Woods, Rory McIlroy, and Rickie Fowler.
Brands I’ve Collabed With
FinTech / Web3
Archway
Citadel
Chase Bank
Jackal
Osmosis
Polymer
Respawn
Saga
Sei
SentinelOne
Consumer
Apple
Forward
Health Aid
Jordan
Moto
Nike
Pitch
Samsung
Snapchat
Subway
TaylorMade
Wilson
Entertainment
A&E
Amazon Prime
Condé Nast
Netflix
NFL
USGA
About
Ahoy! I’m Ian Gibson, a creative swiss army knife for technical brands. I’ve spent the last decade in the trenches of Los Angeles advertising agencies. I then started doing in-house Creative Direction for more technical brands, why?… because I am a dork who is more interested in tech than I am sports. (I have worked on so many sports ads, and I don’t watch sports!)
I enjoy taking "invisible" tech (decentralized storage, blockchains, payment systems, complex infrastructure, etc) and turning it into brand stories that actually make sense to humans.
If you are building something complex and need it understood by a global audience…
Holla at me!